Design Essentials – Branded Beats & Personalized Swag: Event Spotlight
Turning a 10×20 into the Hottest Spot
Design Essentials came to the Ulta Convention with a small footprint but a big idea. They wanted to draw visitors into their 10×20 booth, keep them entertained and give them something personalised to take home.
Dance, Wait, Collect
Here’s how we made it happen:
Ready To Rock Your Event?
- DJ in the booth – Our Our DJ Rocks team set up a modern console customised with Design Essentials’ branding. We wore branded shirts provided by the client and took turns spinning tracks to keep energy high.
- Personalized combs & key chains – While guests waited for their name to be laser‑engraved on a comb (and later, a key chain), they danced and sang along. The personalised giveaway gave them a reason to stick around and chat about the brand.
- Small space, big impact – With only 200 square feet, we maximised every inch. A compact DJ booth, product displays and a queue area flowed seamlessly, proving that you don’t need a huge footprint to make a statement.
Why It Resonated
This activation worked because it matched Design Essentials’ ethos: quality hair care for every texture paired with an inviting vibe . The DJ created a soundtrack for the booth, the personalised swag made guests feel special, and the entire experience underscored how music and movement can extend dwell time.
Ready to Rock Your Booth?
Music and personalised swag can transform even the smallest booth. Contact Our DJ Rocks to discuss branded DJ services, and explore our photo booth options for your next event.
Thank you Dreamscape Photography for the Images!
